How to convince customers to choose the right methods for specific food matrices

Technical Topics Method Selection How to convince customers to choose the right methods for specific food matrices

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  • #3414 Reply
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    One of our issues is to convince the customers to choose the right methods for specific food matrices. Have you experienced similar situations?

    (This concern was received recently. Please treat it with kindness, respect and help contribute to a collaborative, growth-supporting culture. Thank you! – CBWGC)

    #5783 Reply
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    Thank you for posting the questions.

    Yes, it is always a challenge to convince customers, especially those outsider of analytical science field, to accept a specific method. The underline reasons could be relevant knowledge, past bad experience, price, etc. A few suggestions for your consideration:

    1. Understand background information from the customer— purpose of the test, sample information
    2. Use layman language to explain the difference of different methods (customer education process)
    3. Help customer to understand the pros and cons of using different methods from scientific point of view
    4. Sharing view on the potential risks of choosing wrong method

    Hope it helps!

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