"In 2024, Vinamilk approached the final stages of our significant transformation journey by updating the packaging for most of our products to align with the new brand identity. This effort, part of our ongoing brand repositioning strategy during the last 2 years, strengthens our product portfolio, making it more modern, cohesive, and appealing to consumers. Beyond product enhancements, we have steadily developed a comprehensive and sustainable digital ecosystem that seamlessly integrates production, distribution, sales, and direct interactions with retailers and consumers. Ultimately, we aim to optimize operational efficiency, deliver superior customer experiences, and strengthen our leadership position in the dairy industry.
Sustainability remains at the core of Vinamilk’s strategy, building on efforts from previous years. We insist on our “Vinamilk Pathways to Dairy Net Zero 2050” action plan with a clear roadmap and four areas of priority, including Sustainable agriculture, Green production, Environmentally friendly logistics, and Sustainable consumption. In addition to environmental efforts, social responsibility is also an important pillar in our sustainability policies. In 2024, Vinamilk provided nearly 1.8 million essential nutrition products, valued at nearly VND 10 billion, to communities and children affected by natural disasters, helping them rebuild and recover.
Building on the success of 2023, Vinamilk continued to earn international accolades including Clean Label Project (with certifications such as CLP certified, Purity Awards, First 1,000-day Promise), Monde Selection, and Taste Award. The Clean Label Project certification scrutinizes products for heavy metals, microplastics, and chemicals (such as Phthalates, Bisphenols), ensuring that products meet the highest standards of consumer safety.
Notable product launches in 2024:
- Vietnam’s first infant formula/ follow-up formula fortified with 6 HMOs.
- The first business in Vietnam to implement ultrafiltration technology (UHT high-protein low-fat milk produced entirely from fresh milk).
- 8-kind nut creamer (for export) and 9-kind nut creamer (for domestic) – pioneering products in Vietnam and among the first globally.
- High-protein low-sugar nut milk & High-protein sugar-free nut milk."
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